|
|
 |
home
>
guide to the green life > features
FEATURES
Don't be an E-Waster 
Cell phones, computers, digital cameras, and other electronic necessities for today savvy consumer have a massive turnover rate. A new cell phone every year, a new computer every three years. All these devices have to go somewhere, and all too often, that means a landfill. This cycle has produced so much garbage that it has its own description: e-waste.
Check out this feature to learn more about the problem, and how you can be part of the solution. more>>
Energy Saving Tips 
Winter is here, and heating costs are on everyone's mind. While energy saving tips are so common right now that it's starting to seem like a gimmick, it's true that energy saving measures are good for the environment as well as for your wallet. However, to make real progess, we must demand accountability from energy corporations and manufacturers.
Check out these short term tips for today and start thinking long-term for tomorrow. more>>
|
INTERVIEW WITH KENNY BRUNO, "GREENWASH GURU"
 "As individuals, we should assume that green ads – like all ads – are guilty until proven innocent. That is, we must train ourselves not to believe advertising. That's a good basic practice. Then we need to think through some basic assumptions. For example, what does it mean for a product “to protect the environment?” No car, no power plant, no chemical factory and no detergent actually protects the environment. Some damage it less than others." more >>
|
 Green Profiling: Market Research on Green Consumers
Are you a "Cultural Creative," a "Greenback Green," a "Planet Passionate"?
In recent years, marketing and consulting firms have created detailed profiles of green consumers. Though the profiles are meant to be used by client companies, they are not irrelevant to consumers themselves. They are, after all, about them. More >
|
home > guide to the green life > features
Website Design by: Alex Jamieson Interactive Design Studio & John Movius.
|
|
