Take Greenwash to the Cleaners is an interactive watchdog campaign to explain, expose and erase greenwash in labeling, advertising and public relations. The campaign features the annual Don't Be Fooled report profiling America's ten worst greenwashers, the Greenwasher of the Month e-newsletter and the Cleaning Crew, a team of volunteers who identify cases of greenwash and post them to our website for the world to see. For a primer in spotting and stopping greenwash, enroll in Greenwash 101.

The Cleaning Crew is watchdog team of volunteers who identify cases of greenwash and help post them to our website. The next time you spot greenwash in marketing or public relations, contact us at to tell us what you spotted and where you spotted it. Be sure to give your own opinion on the case of greenwash you spotted! You'll let other consumers know which products and companies are out to fool them, and show companies that you see through their greenwash.

February 2006

Nestle

February's Greenwasher of the Month is the world's largest food conglomerate and the world's most boycotted company: Nestle.

While much has already been said about the company's agressive markeing of baby formula in less developed countries which inspired the longest-running boycott in history, we are calling Nestle out on a new offense: tarnishing the fair trade label.

Nestle introduced their "Partner's Blend" instant coffee that bears the fair trade label. This accounts for .01 percent of Nestle's coffee imports, and with the remaining 99.9 percent, Nestle continues to use their large market share to keep small coffee farmers in poverty, while reaping huge profits.
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